Special Offers Hotel General in Prague
Get a welcome drink and a free bottle of water in the room on arrival day.
Romantic package - 2 night package, B&B, include one dinner, wine, candles in room (or whatever works best for the hotel). If you have a limo, maybe a night time tour of the city or concert tickets as an extra. They could add as many extras as they would like.
Discover Prague - 2 nights B&B + walking/bus tour tickets/any cultural activity that's easy to organise
Christmas offer - Christmas markets in Prague..any promo you want to do..special rate/book 3, pay 2/20% off...but use the Christmas markets which Prague is famous for as selling point. Maybe include dinner with typical seasonal dishes?